Feel about the Future of Water ---- Explanation of Theme of ABM Shanghai Fair 2010
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Future of water is a permanent and deepening theme. ABM’s concept of future of water comes from its corporate mission - keep exploring excellent water terminal solutions for the future and promot the co-existance of mankind and water. Describing the present and future water experience and the form of water release, constantly changing and enhancing this experience are mainly embodied in two aspects: devote to the reform and innovation of water terminal devices, make people cherish and better use water; devote to the guidance of change of water use concept and make people cherish every drop of water. Water terminals can be divided into front and rear terminals. The so-called front terminals are namely water purification, filtration, classification; and the rear terminals include water recycle and reuse etc. Future of water is a broad, vital and creative field.
To feel about the future of water is namely making people feel the changes of water use method and idea brought by science and technology. ABM’s latest development achievements are displayed in varied forms on this Fair. Firstly it’s reflected in the study of energy subjects, such as energy recycle, working principle of alternative energies, use of new green energy; secondly the latest new products are displayed including ABM public series, induction and touch faucets and other high-tech products; then ABM’s innovative technologies are shown, such as ABM’s universal water-saving bubbler, exclusive table locking method, shower products made of new material, etc.; finally, ABM integrates fashionable elements into the fair designs and vividly show people the trend of future’s sanitary wares through rich colors and demonstrations.
The purpose of this Fair is to make visitors experience the changes of sanitary products coming from technological innovations and feel the trend of sanitary products in the future. The displayed products mainly come from ABM’s two major fields of development which boast remarkable achievements, namely total solutions of shower room metal parts and shower room DIY products system. The latest award-winning Exquisite Series and the classic Recycle Series are the representatives of the total solutions; DIY products mainly include shower room stools, clothes baskets, assembled shower room pedals, household automatic fragrance dispensers etc. the latest public series presented 2010 include induction, touch and delay faucets, toilet valves are also indispensible highlights.
ABM exhibition area on this Fair is more than
Theme of
In the first show of Shanghai Kitchen and Shower Room Fair 2008, ABM became a focus of the industry and won tremendous response. On the Fair, “What’s Future of Water?” expressed ABM brand’s core position and image ad word. As a new brand, this theme word not only played the role of brand theme, but conformed to current characteristics, leaving people memorable impression.
"Future of water", as a new concept, is brought about in the form of question and conforms to the broadcasting rules, is designed in the dialog box and "what's future of water?" visually striking and forming a unique memory point. "What’s ABM personnel?” "What is N-box?” Such series of issues support the extension of the theme, and the displayed contents give audiences the answer following these questions. "What is future of water?” achieved remarkable results in attracting attention and showing the positioning. ABM’s concept of “future of water" and the creative category nouns become popular, and the systematic and all-sided exhibition marketing make ABM stand out from a good many new brands
Theme of
The theme of Shanghai Fair 2009 is: Direction of future water. It shows the direction of water in the form of arrow, giving striking vision. Through the presentation of series of conceptual products, ABM explores the direction of future water together with audiences. With the extension of conceptual products and props, ABM systematically conveyed the concepts of total solutions of shower room metal parts. Faucets, showers, accessories, bathroom cabinets and bathtubs are of thee same style and integrated deeply. ABM reported the research directions of the future such as the outcomes in touch, sensor, water power generation, LED lights, electronic stretches and other fields.
